01
Your budget stops going to the wrong people
Most of what a neglected account spends was never going to book. We clear that out first, so the same money goes to people who actually want the work.
Results & how we work
Real client account.
Most agencies show you a screenshot with the dates cropped out. Here is a full account instead: where it started, what happened in month one, and where it sits now.
The shop: Perfect Graphics, Chicago. We built their site and we run their ads.
Real client, real account
What changed when we took over.
Perfect Graphics, a Chicago wrap, PPF, ceramic coating and tint shop. Google Search, one market. Every figure below is pulled straight out of the account.
71
leads in 30 days
7 in the month before we took over
$15.57
to get one
down from $35.17
1 in 5
clicks turns into a lead
A lead is a tracked phone call or a submitted quote request, not a click or a page view. Same services, same market, same shop. The comparison is against the account’s own history.
Best week
16 leads in seven days at $13.13 each.
That is the strongest single week so far, and it came out of the same budget. Better weeks come from cutting waste, not from spending more.
What you get
What changes when we take it over.
Four things, in every account we run. You do not have to touch any of them.
02
You find out which work is worth chasing
Wraps, PPF, ceramic and tint stop competing for the same money. You get to see which of them actually pays, instead of guessing.
03
You see leads, not clicks
Every call and every form gets tracked. You get a real number for what a customer costs you, and so does Google.
04
More of the clicks you already pay for turn into calls
Everyone lands on a page about the exact thing they searched for. Same ad spend, more of them pick up the phone.
Where the clicks land
We built the site those ads point at.
Great ads sending traffic to a slow, generic page is money set on fire, so we designed and built the whole thing: a page for every service, a colour picker so customers can see the finish on their own car, a gallery of real installs, and a quote flow that takes seconds.
The ongoing part
What we do every week, forever.
Accounts do not hold their numbers on their own. Competitors change bids, Google changes matching, and a search term that was clean in March is wasting money by June. The weekly work is the job.
- Read every search term the account paid for and add the bad ones to negatives
- Check cost per lead by service, and move budget toward whichever is producing
- Check where you are losing position on the terms that actually book, and bid up to win them back
- Rotate ad copy and test new angles, especially on the services with the longest consideration
- Listen to a sample of tracked calls, because "leads" and "jobs" are not the same number
- One plain-English report a month showing leads, cost per lead and what changed
What's included
The full setup.
Audit & gameplan
We look at your services, your ticket sizes and who else is bidding in your area, then plan the campaigns and budget to win the jobs worth having. You see this before you commit to anything.
Tracking & calls
Call tracking and conversion setup so every lead is tied back to the search that drove it. No guessing, and no arguing later about whether the ads worked.
Campaigns & pages
A campaign per service, with a landing page built for each one using your own install photos and your own reviews.
Ongoing management
Weekly search term reviews, negative keywords, bid tuning and one plain-English monthly report showing exactly what you paid per lead.
Let's fill the calendar.
Tell us a bit about your shop. We will show you exactly which campaigns we would run and what a lead should cost you. Your ad budget is paid by you, directly to Google. Our fee covers strategy, setup and management only.