Restyling
Wrap & PPF shops
Colour change wraps, chrome delete, paint protection film. High ticket, long consideration, and searches that convert when the page shows real work.
Automotive & auto restyling
Ads that fill your install bay.
Wraps, PPF, ceramic, tint, detailing and repair. We put your shop in front of the person searching for that exact job in your city, then we make the quote request easy. This is the vertical we know best, and we have the numbers to show for it.
Shops we serve: Wraps · PPF · Ceramic · Tint · Detailing · Repair
Real client, real account
What changed when we took over.
A Chicago-area wrap, PPF, ceramic coating and tint shop. Here is what their Google Ads account was doing before we took it over, and what it's doing now. Straight out of the account.
71
Leads in 30 dayscalls + quote requests
$15.57
Average cost per leaddown from $35.17
20.2%
Of clicks became a leadup 8.7 points
$3.15
Average cost per clickdown 22%
| Metric | Before us | First month with us | Now |
|---|---|---|---|
| Leads | 7 | 53 | 71 |
| Cost per lead | $35.17 | $18.92 | $15.57 |
| Conversion rate | 11.48% | 16.36% | 20.23% |
| Cost per click | $4.04 | $3.10 | $3.15 |
Best week
16 leads in seven days at $13.13 each.
Sound familiar?
Why shops burn money on ads.
Paying for people who want a wrap, not your wrap
Half the searches around wraps and tint are DIY buyers, vinyl suppliers and people wanting to get paid to advertise on their car. Without a real negative keyword list you fund all of it.
One page for six different services
PPF, ceramic, tint and full wraps are different buyers with different budgets. Sending all of them to one homepage is why the quote form stays quiet.
Price shoppers eating the phone
The wrong ad copy pulls in "how much to wrap a Civic" tire-kickers. The right copy filters for people ready to book an install.
No idea which search drove the job
If calls and form fills aren't tracked back to the keyword, you can't cut what's wasting money or double down on what's working.
What Montar does for your shop
Catch the buyer at the exact moment they're shopping installers.
Somebody who just searched "ceramic coating near me" is going to book with someone this week. Our job is to make sure that's you, and to make sure you didn't overpay to get there.
- A separate campaign per service, so wraps, PPF, ceramic and tint each get their own ads and their own page
- Aggressive negative keyword lists built for automotive, tuned weekly
- Call tracking and quote-form tracking on every lead
- Landing pages built around your work, your reviews and one clear next step
- Local targeting that matches how far people will actually drive for an install
Who this is for
Shops we build campaigns for.
Protection
Ceramic coating & tint
Faster decisions and repeat customers. These convert cheapest of all when they get their own ads instead of being bolted onto a wrap campaign.
Detailing
Detailers & mobile detailing
Recurring revenue and strong local intent. Built around package tiers and booking, not just a phone number.
Service
Repair, collision & auto glass
Urgent, high-intent searches where showing up first matters more than anything else. Call tracking is non-negotiable here.
What's included
The full setup.
Audit & gameplan
We look at your services, your ticket sizes and who else is bidding in your area, then plan the campaigns and budget to win the jobs worth having.
Tracking & calls
Call tracking and conversion setup so every lead is tied back to the search that drove it. No guessing.
Campaigns & pages
A campaign per service with landing pages built to turn a click into a quote request, using your own install photos.
Ongoing management
Weekly search term reviews, negative keywords, bid tuning and one plain-English monthly report showing exactly what you paid per lead.
Let's fill the calendar.
Tell us what services you offer and where you are. We'll show you exactly which campaigns we'd run and what a lead should cost you. Your ad budget is paid by you to Google. Our fee covers strategy, setup and management only.