/* ============================================================
   Local-ads agency — editorial restraint, but the visuals are
   real ad artifacts (search result, maps pack, Meta ad, chart)
   so it reads unmistakably as an ADS agency.
   Name lives in one place (main.js BRAND).
   ============================================================ */
:root {
  --paper:    oklch(96.5% 0.006 75);
  --paper-2:  oklch(93.5% 0.008 75);
  --card:     oklch(99% 0.003 75);
  --ink:      oklch(21% 0.006 60);
  --ink-soft: oklch(44% 0.006 60);
  --line:     oklch(84% 0.008 70);
  --accent:   oklch(48% 0.09 45);    /* muted clay */
  --gold:     oklch(74% 0.13 75);    /* review stars */
  --go:       oklch(52% 0.12 150);   /* call / positive */

  --font: "Hanken Grotesk", system-ui, -apple-system, sans-serif;

  --text-eyebrow: 0.78rem;
  --text-base:    clamp(1rem, 0.96rem + 0.25vw, 1.16rem);
  --text-lede:    clamp(1.08rem, 1rem + 0.5vw, 1.34rem);
  --text-h2:      clamp(1.9rem, 1.3rem + 2.6vw, 3.3rem);
  --text-h3:      clamp(1.5rem, 1.2rem + 1.4vw, 2.3rem);
  --text-hero:    clamp(2.3rem, 1.4rem + 3.6vw, 4.6rem);
  --text-statement: clamp(1.55rem, 1.1rem + 2.2vw, 2.9rem);

  --space-section: clamp(4.5rem, 3rem + 6vw, 8.5rem);
  --shell-max: 1240px;
  --shell-pad: clamp(1.25rem, 0.6rem + 3vw, 3rem);

  --duration: 400ms;
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
  --shadow: 0 30px 60px -42px color-mix(in oklab, var(--ink) 70%, transparent);
}

/* ---------------------------------------------------------- reset */
*, *::before, *::after { box-sizing: border-box; }
* { margin: 0; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
body {
  font-family: var(--font); font-size: var(--text-base); line-height: 1.6;
  color: var(--ink); background: var(--paper);
  -webkit-font-smoothing: antialiased; text-rendering: optimizeLegibility; overflow-x: hidden;
}
img { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
h1, h2, h3 { font-weight: 600; line-height: 1.04; letter-spacing: -0.025em; }
ul { list-style: none; padding: 0; }

.shell { max-width: var(--shell-max); margin-inline: auto; padding-inline: var(--shell-pad); }
.skip-link { position: absolute; left: -999px; top: 0; background: var(--ink); color: var(--paper); padding: 0.7rem 1rem; z-index: 100; }
.skip-link:focus { left: 0; }
.stars { color: var(--gold); letter-spacing: 0.02em; }
.muted { color: var(--ink-soft) !important; }

/* ---------------------------------------------------------- shared bits */
.eyebrow { font-size: var(--text-eyebrow); font-weight: 600; letter-spacing: 0.16em; text-transform: uppercase; color: var(--ink-soft); }
.eyebrow-light { color: color-mix(in oklab, var(--paper) 55%, transparent); }
.link-arrow { font-weight: 600; color: var(--ink); border-bottom: 1.5px solid var(--ink); padding-bottom: 2px; transition: color var(--duration), border-color var(--duration); }
.link-arrow span { display: inline-block; transition: transform var(--duration) var(--ease); }
.link-arrow:hover { color: var(--accent); border-color: var(--accent); }
.link-arrow:hover span { transform: translateX(5px); }

.btn { display: inline-flex; align-items: center; justify-content: center; font-weight: 600; font-size: 1rem; padding: 0.95em 1.7em; border-radius: 3px; border: 1.5px solid var(--ink); cursor: pointer; transition: background-color var(--duration) var(--ease), color var(--duration) var(--ease); }
.btn-primary { background: var(--ink); color: var(--paper); }
.btn-primary:hover { background: transparent; color: var(--ink); }

/* ---------------------------------------------------------- header */
.site-header { position: fixed; inset: 0 0 auto 0; z-index: 50; padding-block: 1.4rem; transition: background-color var(--duration), padding var(--duration), border-color var(--duration); border-bottom: 1px solid transparent; }
.site-header[data-scrolled] { background: color-mix(in oklab, var(--paper) 86%, transparent); backdrop-filter: blur(10px); padding-block: 0.9rem; border-bottom-color: var(--line); }
.header-inner { display: flex; align-items: center; justify-content: space-between; }
.brand { font-size: 1.35rem; font-weight: 700; letter-spacing: -0.03em; color: var(--ink); }
.brand-suffix { font-weight: 500; color: var(--ink-soft); }
.brand--footer .brand-suffix { color: color-mix(in oklab, var(--paper) 64%, transparent); }
.nav { display: flex; align-items: center; gap: clamp(1.2rem, 2.5vw, 2.6rem); }
.nav a { font-size: 0.95rem; font-weight: 500; color: var(--ink-soft); transition: color var(--duration); }
.nav a:hover { color: var(--ink); }
.nav-link-cta { color: var(--ink) !important; font-weight: 600; }
.nav-link-cta span { display: inline-block; transition: transform var(--duration) var(--ease); }
.nav-link-cta:hover span { transform: translateX(4px); }

/* ---------------------------------------------------------- hero */
.hero { padding-top: clamp(8rem, 6rem + 8vw, 12rem); padding-bottom: var(--space-section); }
.hero-grid { display: grid; grid-template-columns: 1.05fr 0.95fr; gap: clamp(2rem, 4vw, 5rem); align-items: center; }
.hero-title { font-size: var(--text-hero); font-weight: 600; letter-spacing: -0.04em; line-height: 1.02; margin-block: 1.5rem; }
.hero-lede { font-size: var(--text-lede); color: var(--ink-soft); max-width: 46ch; line-height: 1.45; margin-bottom: 2rem; }
.hero-actions { display: flex; flex-wrap: wrap; align-items: center; gap: 1.5rem; margin-bottom: 2rem; }
.hero-platforms { font-size: 0.85rem; color: var(--ink-soft); letter-spacing: 0.02em; padding-top: 1.4rem; border-top: 1px solid var(--line); }

/* ---- Google search mock ---- */
.hero-visual { position: relative; }
.serp { background: var(--card); border: 1px solid var(--line); border-radius: 14px; padding: 1.1rem; box-shadow: var(--shadow); }
.serp-bar { display: flex; align-items: center; justify-content: space-between; gap: 1rem; border: 1px solid var(--line); border-radius: 999px; padding: 0.7rem 0.7rem 0.7rem 1.1rem; font-size: 0.92rem; color: var(--ink-soft); }
.serp-q { white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
.serp-go { background: var(--ink); color: var(--paper); font-size: 0.78rem; font-weight: 600; padding: 0.35em 0.8em; border-radius: 999px; }
.serp-ad { position: relative; margin-top: 1rem; padding: 0.9rem 1rem; border: 1px solid var(--line); border-left: 3px solid var(--accent); border-radius: 10px; background: color-mix(in oklab, var(--accent) 4%, var(--card)); }
.serp-row { display: flex; align-items: center; gap: 0.6rem; margin-bottom: 0.35rem; }
.serp-badge { font-size: 0.68rem; font-weight: 700; letter-spacing: 0.04em; color: var(--ink); border: 1px solid var(--line); border-radius: 4px; padding: 0.05em 0.4em; background: var(--paper); }
.serp-url { font-size: 0.8rem; color: var(--ink-soft); }
.serp-title { font-size: 1.05rem; font-weight: 600; color: var(--accent); letter-spacing: -0.01em; }
.serp-rate { font-size: 0.82rem; color: var(--ink-soft); margin-top: 0.3rem; }
.serp-rate .stars { font-size: 0.85rem; }
.serp-desc { font-size: 0.86rem; color: var(--ink-soft); margin-top: 0.4rem; }
.serp-cta { display: flex; gap: 0.6rem; margin-top: 0.8rem; }
.serp-call { font-size: 0.82rem; font-weight: 600; color: #fff; background: var(--go); padding: 0.4em 0.9em; border-radius: 999px; }
.serp-link { font-size: 0.82rem; font-weight: 600; color: var(--ink); border: 1px solid var(--line); padding: 0.4em 0.9em; border-radius: 999px; }
.serp-org { margin-top: 0.9rem; padding: 0.4rem 1rem; opacity: 0.7; }
.serp-org .serp-title { color: var(--ink-soft); font-size: 0.98rem; }

.float-card { position: absolute; right: -10px; bottom: -22px; background: var(--ink); color: var(--paper); padding: 0.9rem 1.2rem; border-radius: 12px; box-shadow: var(--shadow); }
.float-k { display: block; font-size: 0.72rem; letter-spacing: 0.04em; text-transform: uppercase; color: color-mix(in oklab, var(--paper) 60%, transparent); }
.float-v { display: block; font-size: 1.5rem; font-weight: 700; letter-spacing: -0.02em; margin-top: 0.15rem; }
.float-v .up { font-size: 0.78rem; font-weight: 600; color: color-mix(in oklab, var(--go) 50%, #fff); }

/* ---------------------------------------------------------- value props */
.props { padding-block: var(--space-section); border-top: 1px solid var(--line); }
.props-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 0; }
.prop { padding: 0 clamp(1rem, 2vw, 2rem); border-left: 1px solid var(--line); }
.prop:first-child { padding-left: 0; border-left: none; }
.prop-index { font-size: 0.85rem; font-weight: 600; color: var(--accent); letter-spacing: 0.05em; }
.prop h3 { font-size: 1.25rem; font-weight: 600; margin-block: 1rem 0.6rem; }
.prop p { color: var(--ink-soft); font-size: 0.98rem; }

/* ---------------------------------------------------------- section heads */
.section-head { margin-bottom: clamp(2.5rem, 2rem + 2vw, 4rem); }
.section-head .eyebrow { display: block; margin-bottom: 1rem; }
.section-head h2 { font-size: var(--text-h2); max-width: 20ch; }

/* ---------------------------------------------------------- services */
.services { padding-block: var(--space-section); border-top: 1px solid var(--line); }
.service-block { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(2rem, 4vw, 5rem); align-items: center; padding-block: clamp(1.5rem, 1rem + 2vw, 3rem); }
.service-block--rev .service-visual { order: 2; }
.service-tag { font-size: 0.82rem; font-weight: 600; letter-spacing: 0.1em; text-transform: uppercase; color: var(--accent); margin-bottom: 1rem; }
.service-copy h3 { font-size: var(--text-h3); font-weight: 600; margin-bottom: 1.1rem; }
.service-copy > p { color: var(--ink-soft); font-size: 1.05rem; max-width: 44ch; margin-bottom: 1.6rem; }
.line-list { display: flex; flex-direction: column; }
.line-list li { padding: 0.85rem 0; border-top: 1px solid var(--line); font-weight: 500; }
.line-list li:last-child { border-bottom: 1px solid var(--line); }

.service-visual { display: flex; justify-content: center; }

/* ---- Maps pack mock ---- */
.maps { width: min(100%, 430px); background: var(--card); border: 1px solid var(--line); border-radius: 14px; overflow: hidden; box-shadow: var(--shadow); }
.maps-strip { position: relative; height: 120px; background:
  linear-gradient(var(--paper-2), var(--paper-2)) padding-box;
  background-image:
    linear-gradient(0deg, color-mix(in oklab, var(--ink) 6%, transparent) 1px, transparent 1px),
    linear-gradient(90deg, color-mix(in oklab, var(--ink) 6%, transparent) 1px, transparent 1px);
  background-size: 28px 28px; }
.pin { position: absolute; width: 1.6rem; height: 1.6rem; border-radius: 50% 50% 50% 0; transform: rotate(-45deg); display: grid; place-items: center; color: #fff; font-size: 0.72rem; font-weight: 700; box-shadow: 0 4px 10px -4px rgba(0,0,0,0.5); }
.pin span, .pin { } .pin-1 { background: var(--accent); top: 34px; left: 46%; z-index: 3; }
.pin-1 > * , .pin > * { transform: rotate(45deg); }
.pin-2 { background: var(--ink-soft); top: 58px; left: 24%; opacity: 0.8; }
.pin-3 { background: var(--ink-soft); top: 64px; left: 68%; opacity: 0.8; }
.maps-list { padding: 0.4rem 0.6rem 0.6rem; }
.maps-list li { display: flex; align-items: center; gap: 0.8rem; padding: 0.7rem 0.5rem; border-top: 1px solid var(--line); }
.maps-list li:first-child { border-top: none; }
.maps-top { background: color-mix(in oklab, var(--accent) 5%, transparent); border-radius: 8px; }
.maps-rank { width: 1.5rem; height: 1.5rem; flex: none; display: grid; place-items: center; border-radius: 50%; background: var(--accent); color: #fff; font-size: 0.8rem; font-weight: 700; }
.maps-rank.muted { background: var(--paper-2); color: var(--ink-soft); }
.maps-name { font-weight: 600; font-size: 0.95rem; }
.maps-meta { font-size: 0.78rem; color: var(--ink-soft); margin-top: 0.1rem; }
.maps-meta .stars { font-size: 0.8rem; }
.maps-call { margin-left: auto; font-size: 0.78rem; font-weight: 600; color: #fff; background: var(--go); padding: 0.35em 0.8em; border-radius: 999px; }

/* ---- Meta feed ad mock ---- */
.metaad { width: min(100%, 400px); background: var(--card); border: 1px solid var(--line); border-radius: 14px; overflow: hidden; box-shadow: var(--shadow); }
.meta-head { display: flex; align-items: center; gap: 0.7rem; padding: 0.9rem 1rem; }
.meta-avatar { width: 2.3rem; height: 2.3rem; flex: none; border-radius: 50%; background: var(--ink); color: var(--paper); display: grid; place-items: center; font-size: 0.82rem; font-weight: 700; }
.meta-name { font-weight: 600; font-size: 0.95rem; }
.meta-spon { font-size: 0.76rem; color: var(--ink-soft); }
.meta-creative { aspect-ratio: 16 / 10; display: flex; flex-direction: column; justify-content: flex-end; gap: 0.4rem; padding: 1.3rem; color: #fff; background:
  linear-gradient(180deg, color-mix(in oklab, var(--ink) 30%, transparent), color-mix(in oklab, var(--ink) 88%, transparent)),
  repeating-linear-gradient(45deg, color-mix(in oklab, var(--accent) 80%, #000) 0 14px, color-mix(in oklab, var(--accent) 60%, #000) 14px 28px); }
.meta-kicker { font-size: 0.72rem; font-weight: 700; letter-spacing: 0.14em; text-transform: uppercase; opacity: 0.85; }
.meta-headline { font-size: 1.35rem; font-weight: 700; line-height: 1.1; letter-spacing: -0.02em; }
.meta-bar { display: flex; align-items: center; justify-content: space-between; gap: 1rem; padding: 0.8rem 1rem; background: var(--paper-2); }
.meta-domain { font-size: 0.78rem; color: var(--ink-soft); text-transform: uppercase; letter-spacing: 0.04em; }
.meta-cta { font-size: 0.82rem; font-weight: 600; background: var(--ink); color: var(--paper); padding: 0.5em 0.9em; border-radius: 7px; }
.meta-engage { display: flex; gap: 1.2rem; padding: 0.7rem 1rem; font-size: 0.82rem; color: var(--ink-soft); }

/* ---------------------------------------------------------- results */
.results { padding-block: var(--space-section); border-top: 1px solid var(--line); background: var(--ink); color: var(--paper); }
.results-grid { display: grid; grid-template-columns: 0.9fr 1.1fr; gap: clamp(2rem, 4vw, 5rem); align-items: center; }
.results h2 { font-size: var(--text-h2); color: var(--paper); margin-block: 1rem; max-width: 18ch; }
.results-note { color: color-mix(in oklab, var(--paper) 60%, transparent); margin-bottom: 2rem; }
.result-stats { display: flex; gap: clamp(1.5rem, 3vw, 3rem); flex-wrap: wrap; }
.rs-num { display: block; font-size: clamp(1.8rem, 1.3rem + 1.6vw, 2.6rem); font-weight: 700; letter-spacing: -0.03em; }
.rs-lab { font-size: 0.85rem; color: color-mix(in oklab, var(--paper) 62%, transparent); }

.results-chart { background: color-mix(in oklab, var(--paper) 7%, transparent); border: 1px solid color-mix(in oklab, var(--paper) 16%, transparent); border-radius: 16px; padding: clamp(1.2rem, 1rem + 1vw, 2rem); color: var(--gold); }
.chart-head { display: flex; align-items: center; justify-content: space-between; color: var(--paper); font-size: 0.9rem; font-weight: 600; margin-bottom: 1rem; }
.chart-up { font-size: 0.78rem; color: color-mix(in oklab, var(--go) 45%, #fff); }
.chart { width: 100%; height: auto; display: block; }
.chart-area { fill: color-mix(in oklab, var(--gold) 16%, transparent); }
.chart-line { stroke-linecap: round; stroke-linejoin: round; }
.chart-dots circle { fill: var(--paper); }
.chart-axis { display: flex; justify-content: space-between; margin-top: 0.7rem; font-size: 0.74rem; color: color-mix(in oklab, var(--paper) 55%, transparent); }

.case-row { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0; margin-top: clamp(3rem, 2rem + 3vw, 5rem); }
.case { padding: 0 clamp(1rem, 2vw, 2rem); border-left: 1px solid color-mix(in oklab, var(--paper) 18%, transparent); }
.case:first-child { padding-left: 0; border-left: none; }
.case-tag { font-size: 0.78rem; letter-spacing: 0.06em; text-transform: uppercase; color: color-mix(in oklab, var(--paper) 58%, transparent); }
.case-name { font-weight: 600; font-size: 1.15rem; margin-block: 0.5rem 0.3rem; }
.case-win { color: var(--gold); font-weight: 600; }

/* ---------------------------------------------------------- about */
.about { padding-block: var(--space-section); border-top: 1px solid var(--line); }
.about .eyebrow { display: block; margin-bottom: 1.5rem; }
.about-statement { font-size: var(--text-statement); font-weight: 600; letter-spacing: -0.025em; line-height: 1.18; max-width: 26ch; }

/* ---------------------------------------------------------- contact */
.contact { padding-block: var(--space-section); border-top: 1px solid var(--line); text-align: center; }
.contact-inner { max-width: 36ch; margin-inline: auto; }
.contact h2 { font-size: var(--text-h2); margin-bottom: 1.2rem; }
.contact-lede { color: var(--ink-soft); font-size: var(--text-lede); max-width: 46ch; margin: 0 auto 2.2rem; }
.contact-note { margin-top: 1.2rem; font-size: 0.88rem; color: var(--ink-soft); }

/* ---------------------------------------------------------- footer */
.site-footer { background: var(--ink); color: var(--paper); padding-block: clamp(2.5rem, 2rem + 2vw, 4rem); }
.footer-inner { display: flex; align-items: center; justify-content: space-between; gap: 1.5rem 2rem; flex-wrap: wrap; }
.brand--footer { color: var(--paper); }
.footer-nav { display: flex; gap: 1.6rem; flex-wrap: wrap; }
.footer-nav a { color: color-mix(in oklab, var(--paper) 78%, transparent); font-size: 0.95rem; transition: color var(--duration); }
.footer-nav a:hover { color: var(--paper); }
.footer-legal { width: 100%; border-top: 1px solid color-mix(in oklab, var(--paper) 18%, transparent); padding-top: 1.4rem; font-size: 0.85rem; color: color-mix(in oklab, var(--paper) 56%, transparent); }

/* ---------------------------------------------------------- reveal */
.reveal { opacity: 0; transform: translateY(14px); transition: opacity var(--duration) var(--ease), transform var(--duration) var(--ease); }
.reveal.is-in { opacity: 1; transform: none; }
/* chart line draws in on reveal */
.chart-line { stroke-dasharray: 720; stroke-dashoffset: 720; transition: stroke-dashoffset 1.3s var(--ease) 0.2s; }
.results-chart.is-in .chart-line { stroke-dashoffset: 0; }

/* ---------------------------------------------------------- responsive */
@media (max-width: 940px) {
  .hero-grid { grid-template-columns: 1fr; }
  .hero-visual { max-width: 460px; }
  .props-grid { grid-template-columns: 1fr 1fr; gap: 2.5rem 0; }
  .prop { padding-inline: clamp(1rem, 4vw, 2rem); }
  .prop:nth-child(odd) { padding-left: 0; border-left: none; }
  .service-block, .service-block--rev .service-visual { grid-template-columns: 1fr; order: 0; }
  .service-visual { order: -1; }
  .results-grid { grid-template-columns: 1fr; }
  .case-row { grid-template-columns: 1fr; gap: 1.8rem; }
  .case { padding-inline: 0; border-left: none; border-top: 1px solid color-mix(in oklab, var(--paper) 18%, transparent); padding-top: 1.4rem; }
  .case:first-child { border-top: none; padding-top: 0; }
}
@media (max-width: 560px) {
  .nav { gap: 1rem; }
  .nav a:not(.nav-link-cta):not(.link-arrow) { display: none; }
  .props-grid { grid-template-columns: 1fr; }
  .float-card { right: 8px; }
  .field-row { grid-template-columns: 1fr; gap: 0; }
}

/* ---------------------------------------------------------- inquire / form */
.inquire { padding-top: clamp(8rem, 6rem + 8vw, 11rem); padding-bottom: var(--space-section); }
.inquire .eyebrow { display: block; margin-bottom: 1rem; }
.inquire-title { font-size: var(--text-h2); margin-bottom: 1.1rem; }
.inquire-lede { color: var(--ink-soft); font-size: var(--text-lede); max-width: 50ch; margin-bottom: clamp(2.5rem, 2rem + 2vw, 3.5rem); }

.inquire-form { max-width: 560px; }
.field-row { display: grid; grid-template-columns: 1fr 1fr; gap: 0 1.2rem; }
.field { display: flex; flex-direction: column; margin-bottom: 1.3rem; }
.field label { font-size: 0.88rem; font-weight: 600; color: var(--ink); margin-bottom: 0.5rem; }
.field .opt { font-weight: 400; color: var(--ink-soft); }
.field input {
  font-family: var(--font); font-size: 1rem; color: var(--ink);
  background: var(--card); border: 1px solid var(--line); border-radius: 6px;
  padding: 0.85em 0.95em; transition: border-color var(--duration), box-shadow var(--duration);
}
.field input::placeholder { color: color-mix(in oklab, var(--ink-soft) 70%, transparent); }
.field input:focus { outline: none; border-color: var(--accent); box-shadow: 0 0 0 3px color-mix(in oklab, var(--accent) 14%, transparent); }
.field input:user-invalid { border-color: oklch(55% 0.15 28); }

.btn-block { width: 100%; margin-top: 0.6rem; }
.form-note { margin-top: 1rem; font-size: 0.86rem; color: var(--ink-soft); }
.hp { position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden; }

.form-success { max-width: 48ch; padding-block: 1rem 2rem; }
.form-success .eyebrow { display: block; color: var(--accent); margin-bottom: 1rem; }
.form-success h2 { font-size: var(--text-h3); margin-bottom: 0.8rem; }
.form-success p { color: var(--ink-soft); margin-bottom: 1.4rem; }

@media (max-width: 560px) {
  .field-row { grid-template-columns: 1fr; gap: 0; }
}

/* ---------------------------------------------------------- a11y */
:where(a, button):focus-visible { outline: 2px solid var(--accent); outline-offset: 4px; }
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { transition-duration: 0.01ms !important; animation: none !important; }
  .reveal { opacity: 1; transform: none; }
  .chart-line { stroke-dashoffset: 0; }
}