/* ============================================================
   Montar Digital — page compositions
   Home, industries hub, vertical template, services, results,
   about, contact + the "ad artifact" mockups.
   ============================================================ */

/* ---------------------------------------------------------- hero (home) */
.hero { padding-top: clamp(3rem, 3rem + 3vw, 5.5rem); padding-bottom: var(--space-section); }
.hero-grid { display: grid; grid-template-columns: 1.05fr 0.95fr; gap: clamp(2rem, 4vw, 4.5rem); align-items: center; }
.hero-title { font-size: var(--text-hero); letter-spacing: -0.04em; margin-block: 1.3rem; }
.hero-title .hl { color: var(--clay); }
.hero-lede { font-size: var(--text-lede); color: var(--ink-soft); max-width: 48ch; line-height: 1.45; }
.hero-actions { display: flex; flex-wrap: wrap; align-items: center; gap: 1.1rem; margin-top: 2rem; }
.hero-price { font-size: 0.98rem; color: var(--ink-soft); margin-top: 1.3rem; }
.hero-price strong { color: var(--ink); font-weight: 700; }
.hero-price span { color: var(--ink-soft); }
.hero-note { font-size: 0.85rem; color: var(--ink-soft); margin-top: 1.1rem; }
.hero-platforms { display: flex; flex-wrap: wrap; gap: 0.5rem 1.4rem; font-size: 0.84rem; color: var(--ink-soft); margin-top: 1.8rem; padding-top: 1.4rem; border-top: 1px solid var(--hair); }
.hero-platforms strong { color: var(--ink); font-weight: 600; }
@media (max-width: 880px) { .hero-grid { grid-template-columns: 1fr; } .hero-visual { order: -1; } }

/* ---------------------------------------------------------- ad-artifact mockups */
.hero-visual { position: relative; }
.hero-visual::before { content: ""; position: absolute; inset: 26px -20px -26px 30px; background: color-mix(in oklab, var(--clay) 8%, var(--paper-2)); border: 1px solid var(--hair); border-radius: 24px; z-index: 0; }
.mock { position: relative; z-index: 2; }

.serp { background: var(--card); border: 1px solid var(--hair); border-radius: 16px; padding: 1.1rem; box-shadow: var(--shadow); }
.serp-bar { display: flex; align-items: center; justify-content: space-between; gap: 1rem; border: 1px solid var(--hair); border-radius: 999px; padding: 0.65rem 0.65rem 0.65rem 1.1rem; font-size: 0.9rem; color: var(--ink-soft); }
.serp-go { background: var(--ink); color: var(--paper); font-size: 0.74rem; font-weight: 700; padding: 0.4em 0.85em; border-radius: 999px; }
.serp-ad { margin-top: 1rem; padding: 0.9rem 1rem; border: 1px solid var(--hair); border-left: 3px solid var(--clay); border-radius: 10px; background: color-mix(in oklab, var(--clay) 5%, var(--card)); }
.serp-row { display: flex; align-items: center; gap: 0.55rem; margin-bottom: 0.3rem; }
.serp-badge { font-size: 0.64rem; font-weight: 800; color: var(--ink); border: 1px solid var(--hair); border-radius: 4px; padding: 0.06em 0.4em; background: var(--paper); }
.serp-url { font-size: 0.78rem; color: var(--ink-soft); }
.serp-title { font-size: 1.02rem; font-weight: 700; color: var(--clay); letter-spacing: -0.01em; }
.serp-rate { font-size: 0.8rem; color: var(--ink-soft); margin-top: 0.3rem; }
.serp-desc { font-size: 0.84rem; color: var(--ink-soft); margin-top: 0.35rem; }
.serp-cta { display: flex; gap: 0.5rem; margin-top: 0.75rem; }
.serp-call { font-size: 0.8rem; font-weight: 700; color: #fff; background: var(--go); padding: 0.42em 0.9em; border-radius: 999px; }
.serp-link { font-size: 0.8rem; font-weight: 600; color: var(--ink); border: 1px solid var(--hair); padding: 0.42em 0.9em; border-radius: 999px; }
.serp-org { margin-top: 0.9rem; padding-left: 0.2rem; }
.serp-org .serp-title { color: var(--ink-soft); font-size: 0.95rem; }

/* Anchor the floating badge to the visual's corner (not the viewport),
   otherwise right:-12px is measured from the page edge and the card
   overflows off-screen / gets clipped on narrower widths. */
.vert-hero-visual { position: relative; }
.float-card { position: absolute; z-index: 3; right: -12px; bottom: -18px; background: var(--card); border: 1px solid var(--hair); border-radius: 12px; box-shadow: var(--shadow); padding: 0.7rem 1rem; display: grid; gap: 0.15rem; }
.float-k { font-size: 0.68rem; text-transform: uppercase; letter-spacing: 0.12em; color: var(--ink-soft); }
.float-v { font-size: 1.15rem; font-weight: 800; color: var(--ink); }
.float-v .up { font-size: 0.72rem; font-weight: 700; color: var(--go); margin-left: 0.3rem; }

/* meta ad card */
.metaad { background: var(--card); border: 1px solid var(--hair); border-radius: 16px; box-shadow: var(--shadow); overflow: hidden; }
.meta-head { display: flex; align-items: center; gap: 0.6rem; padding: 0.9rem 1rem; }
.meta-avatar { width: 38px; height: 38px; border-radius: 999px; background: var(--clay); color: #fff; display: grid; place-items: center; font-weight: 800; font-size: 0.85rem; }
.meta-name { font-weight: 700; font-size: 0.92rem; }
.meta-spon { font-size: 0.74rem; color: var(--ink-soft); }
.meta-creative { aspect-ratio: 4 / 3; display: grid; place-content: center; text-align: center; gap: 0.5rem; padding: 1.4rem; background: linear-gradient(135deg, color-mix(in oklab, var(--clay) 22%, var(--card)), color-mix(in oklab, var(--gold) 20%, var(--card))); }
.meta-kicker { font-size: 0.72rem; font-weight: 800; letter-spacing: 0.14em; text-transform: uppercase; color: var(--clay-deep); }
.meta-headline { font-size: 1.35rem; font-weight: 800; color: var(--ink); letter-spacing: -0.02em; line-height: 1.1; }
.meta-bar { display: flex; align-items: center; justify-content: space-between; gap: 0.8rem; padding: 0.75rem 1rem; background: var(--card-2); border-top: 1px solid var(--hair); }
.meta-domain { font-size: 0.78rem; color: var(--ink-soft); text-transform: uppercase; letter-spacing: 0.05em; }
.meta-cta { font-size: 0.8rem; font-weight: 700; color: var(--ink); border: 1.5px solid var(--ink); border-radius: 8px; padding: 0.4em 0.9em; }
.meta-engage { display: flex; gap: 1.2rem; padding: 0.7rem 1rem; font-size: 0.82rem; color: var(--ink-soft); }

/* roas / cart mock (shopify) */
.roas { background: var(--card); border: 1px solid var(--hair); border-radius: 16px; box-shadow: var(--shadow); padding: 1.3rem; display: grid; gap: 1rem; }
.roas-top { display: flex; justify-content: space-between; align-items: baseline; }
.roas-top h4 { font-size: 0.82rem; text-transform: uppercase; letter-spacing: 0.1em; color: var(--ink-soft); font-weight: 700; }
.roas-badge { font-size: 0.74rem; font-weight: 700; color: var(--go); }
.roas-num { font-size: clamp(2.4rem, 6vw, 3.4rem); font-weight: 800; letter-spacing: -0.03em; line-height: 1; }
.roas-num small { font-size: 0.9rem; font-weight: 600; color: var(--ink-soft); letter-spacing: 0; }
.roas-bars { display: grid; grid-template-columns: repeat(6, 1fr); gap: 0.5rem; align-items: end; height: 90px; }
.roas-bars span { background: color-mix(in oklab, var(--clay) 30%, var(--card-2)); border-radius: 4px 4px 0 0; }
.roas-bars span:last-child { background: var(--clay); }
.roas-row { display: flex; justify-content: space-between; font-size: 0.82rem; color: var(--ink-soft); border-top: 1px solid var(--hair); padding-top: 0.7rem; }
.roas-row strong { color: var(--ink); }

/* ---------------------------------------------------------- trust strip */
.trust { border-block: 1px solid var(--hair); background: var(--card-2); }
.trust-inner { display: flex; flex-wrap: wrap; align-items: center; justify-content: center; gap: 0.8rem 2.2rem; padding-block: 1.5rem; text-align: center; }
.trust-item { font-size: 0.92rem; color: var(--ink-soft); }
.trust-item strong { color: var(--ink); font-weight: 700; }

.logo-strip { display: flex; flex-wrap: wrap; align-items: center; justify-content: center; gap: 1rem 2rem; }
.logo-slot { height: 30px; min-width: 100px; border: 1.5px dashed var(--hair-2); border-radius: 8px; display: grid; place-items: center; font-size: 0.72rem; letter-spacing: 0.1em; text-transform: uppercase; color: var(--ink-soft); opacity: 0.8; padding-inline: 1rem; }

/* ---------------------------------------------------------- steps (how it works) */
.steps { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(1rem, 2.5vw, 1.8rem); counter-reset: step; }
.step { position: relative; background: var(--card); border: 1px solid var(--hair); border-radius: var(--radius); padding: clamp(1.4rem, 2.5vw, 2rem); box-shadow: var(--shadow-sm); }
.step-num { display: inline-grid; place-items: center; width: 2.6rem; height: 2.6rem; border-radius: 999px; background: var(--clay-tint); color: var(--clay); font-weight: 800; font-size: 1.1rem; border: 1.5px solid color-mix(in oklab, var(--clay) 35%, var(--hair)); }
.step h3 { font-size: 1.28rem; margin-top: 1.1rem; }
.step p { color: var(--ink-soft); margin-top: 0.6rem; font-size: 0.98rem; }
.step .step-arrow { position: absolute; top: 50%; right: -1.15rem; color: var(--hair-2); font-size: 1.4rem; z-index: 2; }
@media (max-width: 820px) { .steps { grid-template-columns: 1fr; } .step .step-arrow { display: none; } }

/* ---------------------------------------------------------- industries grid */
.ind-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(1rem, 2vw, 1.5rem); }
@media (max-width: 900px) { .ind-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 560px) { .ind-grid { grid-template-columns: 1fr; } }
.ind-card { display: flex; flex-direction: column; gap: 0.7rem; padding: clamp(1.4rem, 2.4vw, 1.9rem); background: var(--card); border: 1px solid var(--hair); border-radius: var(--radius); box-shadow: var(--shadow-sm); transition: transform var(--duration) var(--ease), border-color var(--duration), box-shadow var(--duration); }
.ind-card:hover { transform: translateY(-4px); border-color: color-mix(in oklab, var(--clay) 45%, var(--hair)); box-shadow: var(--shadow); }
.ind-card .ind-icon { width: 46px; height: 46px; border-radius: 12px; background: var(--clay-tint); color: var(--clay); display: grid; place-items: center; }
.ind-card .ind-icon svg { width: 24px; height: 24px; }
.ind-card h3 { font-size: 1.22rem; }
.ind-card p { color: var(--ink-soft); font-size: 0.95rem; flex-grow: 1; }
.ind-card .ind-meta { font-size: 0.8rem; font-weight: 600; color: var(--clay); }
.ind-card .ind-go { display: inline-flex; align-items: center; gap: 0.4em; font-weight: 600; color: var(--ink); font-size: 0.95rem; }
.ind-card .ind-go span { transition: transform var(--duration) var(--ease); }
.ind-card:hover .ind-go span { transform: translateX(4px); }
.ind-card[data-soon] { opacity: 0.92; }
.ind-card[data-soon] .ind-go { color: var(--ink-soft); }
.badge-soon { font-size: 0.64rem; font-weight: 800; letter-spacing: 0.08em; text-transform: uppercase; color: var(--clay); border: 1px solid var(--clay); border-radius: 999px; padding: 0.15em 0.6em; }

/* ---------------------------------------------------------- services overview */
.svc-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: clamp(1rem, 2vw, 1.5rem); }
@media (max-width: 720px) { .svc-grid { grid-template-columns: 1fr; } }
.svc-card { padding: clamp(1.5rem, 2.5vw, 2.1rem); background: var(--card); border: 1px solid var(--hair); border-radius: var(--radius); box-shadow: var(--shadow-sm); }
.svc-card h3 { font-size: 1.3rem; }
.svc-card .svc-tag { font-size: 0.76rem; font-weight: 700; letter-spacing: 0.12em; text-transform: uppercase; color: var(--clay); }
.svc-card p { color: var(--ink-soft); margin-top: 0.6rem; }
.svc-card ul { margin-top: 1.1rem; }

/* alternating service blocks (what-we-do detail) */
.svc-block { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(2rem, 4vw, 4rem); align-items: center; padding-block: clamp(2.5rem, 4vw, 4rem); }
.svc-block + .svc-block { border-top: 1px solid var(--hair); }
.svc-block--rev .svc-block-visual { order: 2; }
@media (max-width: 820px) { .svc-block { grid-template-columns: 1fr; } .svc-block--rev .svc-block-visual { order: -1; } }
.svc-block h3 { font-size: var(--text-h3); margin-top: 0.7rem; }
.svc-block p { color: var(--ink-soft); margin-top: 1rem; font-size: var(--text-lede); }
.svc-block .check-list { margin-top: 1.6rem; }

/* ---------------------------------------------------------- pricing framing */
.pricing { background: var(--paper-2); border-block: 1px solid var(--hair); }
.pricing-grid { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(1rem, 2.5vw, 2rem); align-items: stretch; }
@media (max-width: 820px) { .pricing-grid { grid-template-columns: 1fr; } }
.price-card { display: flex; flex-direction: column; padding: clamp(1.7rem, 3vw, 2.4rem); background: var(--card); border: 1px solid var(--hair); border-radius: var(--radius); box-shadow: var(--shadow-sm); }
.price-card--feature { border: 1.5px solid var(--clay); box-shadow: var(--shadow); }
.price-card .price-tag { font-size: 0.78rem; font-weight: 700; letter-spacing: 0.12em; text-transform: uppercase; color: var(--clay); }
.price-card .price-amt { font-size: clamp(2rem, 4vw, 2.8rem); font-weight: 800; letter-spacing: -0.03em; margin-top: 0.8rem; }
.price-card .price-amt small { font-size: 1rem; font-weight: 500; color: var(--ink-soft); letter-spacing: 0; }
.price-card .price-name { font-size: 1.05rem; font-weight: 600; color: var(--ink); margin-top: 0.5rem; }
.price-card > p { color: var(--ink-soft); margin-top: 0.6rem; }
.price-card ul { margin-top: 1.4rem; margin-bottom: 1.8rem; }
.price-card .btn { margin-top: auto; }
.spend-callout { display: flex; gap: 1rem; align-items: flex-start; margin-top: 1.6rem; padding: 1.2rem 1.4rem; background: var(--clay-tint); border: 1px solid color-mix(in oklab, var(--clay) 35%, var(--hair)); border-radius: var(--radius); }
.spend-callout .sc-icon { flex-shrink: 0; width: 40px; height: 40px; border-radius: 10px; background: var(--card); border: 1px solid var(--hair); display: grid; place-items: center; color: var(--clay); font-weight: 800; }
.spend-callout p { margin: 0; font-size: 0.95rem; color: var(--ink); }
.spend-callout strong { color: var(--clay-deep); }

/* ---------------------------------------------------------- results strip / testimonials */
.stat-strip { display: grid; grid-template-columns: repeat(4, 1fr); gap: clamp(1rem, 2vw, 1.5rem); }
@media (max-width: 720px) { .stat-strip { grid-template-columns: repeat(2, 1fr); } }
.stat { text-align: center; padding: clamp(1.2rem, 2.5vw, 2rem) 1rem; background: var(--card); border: 1px solid var(--hair); border-radius: var(--radius); }
.stat .stat-num { font-size: clamp(2rem, 4.5vw, 3rem); font-weight: 800; letter-spacing: -0.03em; color: var(--clay); }
.stat .stat-label { font-size: 0.9rem; color: var(--ink-soft); margin-top: 0.3rem; }
.stat[data-placeholder] .stat-num { color: var(--ink-soft); opacity: 0.5; }

.quote-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(1rem, 2vw, 1.5rem); }
@media (max-width: 860px) { .quote-grid { grid-template-columns: 1fr; } }
.quote { display: flex; flex-direction: column; gap: 1rem; padding: clamp(1.5rem, 2.5vw, 2rem); background: var(--card); border: 1px solid var(--hair); border-radius: var(--radius); box-shadow: var(--shadow-sm); }
.quote .stars { font-size: 1rem; }
.quote blockquote { font-size: 1.05rem; line-height: 1.5; }
.quote .quote-who { display: flex; align-items: center; gap: 0.7rem; margin-top: auto; }
.quote .quote-av { width: 40px; height: 40px; border-radius: 999px; background: var(--clay-tint); border: 1px solid var(--hair); display: grid; place-items: center; font-weight: 700; color: var(--clay); }
.quote .quote-name { font-weight: 600; font-size: 0.92rem; }
.quote .quote-role { font-size: 0.82rem; color: var(--ink-soft); }

/* ---------------------------------------------------------- CTA band */
.cta-band { background: var(--ink); color: var(--paper); border-radius: clamp(20px, 4vw, 34px); padding: clamp(2.5rem, 5vw, 4.5rem); text-align: center; position: relative; overflow: hidden; }
.cta-band::before { content: ""; position: absolute; inset: 0; background: radial-gradient(120% 140% at 100% 0%, color-mix(in oklab, var(--clay) 55%, transparent), transparent 55%); opacity: 0.7; }
.cta-band > * { position: relative; }
.cta-band h2 { font-size: var(--text-h2); color: var(--paper); }
.cta-band p { color: color-mix(in oklab, var(--paper) 72%, transparent); font-size: var(--text-lede); max-width: 48ch; margin: 1rem auto 2rem; }
.cta-band .btn-primary { border-color: var(--action); }
.cta-band .btn-ghost { color: var(--paper); border-color: color-mix(in oklab, var(--paper) 40%, transparent); }
.cta-band .btn-ghost:hover { border-color: var(--paper); background: color-mix(in oklab, var(--paper) 10%, transparent); }
.cta-actions { display: flex; flex-wrap: wrap; gap: 1rem; justify-content: center; }

/* ---------------------------------------------------------- page hero (interior) */
.page-hero { padding-top: clamp(2.5rem, 3vw, 4rem); padding-bottom: clamp(2rem, 3vw, 3rem); }
.page-hero .eyebrow { margin-bottom: 1rem; }
.page-hero h1 { font-size: clamp(2.1rem, 1.4rem + 3vw, 3.8rem); max-width: 20ch; }
.page-hero p { color: var(--ink-soft); font-size: var(--text-lede); max-width: 56ch; margin-top: 1.2rem; }
.page-hero .hero-actions { margin-top: 1.8rem; }
.breadcrumb { display: flex; gap: 0.5rem; font-size: 0.85rem; color: var(--ink-soft); margin-bottom: 1.2rem; }
.breadcrumb a:hover { color: var(--clay); }

/* vertical hero split */
.vert-hero { display: grid; grid-template-columns: 1.1fr 0.9fr; gap: clamp(2rem, 4vw, 4rem); align-items: center; }
@media (max-width: 880px) { .vert-hero { grid-template-columns: 1fr; } .vert-hero .vert-hero-visual { order: -1; } }

/* problems list */
.prob-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: clamp(1rem, 2vw, 1.4rem); }
@media (max-width: 640px) { .prob-grid { grid-template-columns: 1fr; } }
.prob { display: grid; grid-template-columns: auto 1fr; gap: 0.9rem; padding: 1.3rem 1.4rem; background: var(--card); border: 1px solid var(--hair); border-radius: var(--radius); }
.prob .prob-x { width: 30px; height: 30px; flex-shrink: 0; border-radius: 8px; background: color-mix(in oklab, var(--clay) 14%, var(--card)); color: var(--clay); display: grid; place-items: center; font-weight: 800; }
.prob h4 { font-size: 1.02rem; }
.prob p { color: var(--ink-soft); font-size: 0.92rem; margin-top: 0.25rem; }

/* mini case study */
.case { display: grid; grid-template-columns: 1fr 1.3fr; gap: clamp(1.5rem, 3vw, 3rem); align-items: center; padding: clamp(1.8rem, 3vw, 2.6rem); background: var(--card); border: 1px solid var(--hair); border-radius: var(--radius); box-shadow: var(--shadow-sm); }
@media (max-width: 760px) { .case { grid-template-columns: 1fr; } }
.case-metrics { display: grid; grid-template-columns: repeat(2, 1fr); gap: 1.2rem; }
.case-metric .cm-num { font-size: clamp(1.8rem, 4vw, 2.6rem); font-weight: 800; color: var(--clay); letter-spacing: -0.03em; }
.case-metric .cm-label { font-size: 0.85rem; color: var(--ink-soft); }
.case blockquote { font-size: 1.15rem; line-height: 1.5; }
.case .case-who { font-size: 0.88rem; color: var(--ink-soft); margin-top: 1rem; }
.case-tag { font-size: 0.76rem; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; color: var(--clay); margin-bottom: 0.8rem; }
.placeholder-note { font-size: 0.78rem; color: var(--ink-soft); font-style: italic; opacity: 0.8; margin-top: 1rem; }

/* ---------------------------------------------------------- about */
.about-lead { font-size: var(--text-statement); font-weight: 600; letter-spacing: -0.02em; max-width: 24ch; }
.about-cols { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(2rem, 4vw, 3.5rem); }
@media (max-width: 760px) { .about-cols { grid-template-columns: 1fr; } }
.about-cols p { color: var(--ink-soft); font-size: 1.05rem; }
.about-cols p + p { margin-top: 1.1rem; }
.values { display: grid; grid-template-columns: repeat(2, 1fr); gap: clamp(1rem, 2vw, 1.5rem); }
@media (max-width: 640px) { .values { grid-template-columns: 1fr; } }
.value { padding: 1.5rem; background: var(--card); border: 1px solid var(--hair); border-radius: var(--radius); }
.value h4 { font-size: 1.1rem; color: var(--clay); }
.value p { color: var(--ink-soft); margin-top: 0.5rem; font-size: 0.95rem; }

/* ---------------------------------------------------------- contact */
.contact-grid { display: grid; grid-template-columns: 0.85fr 1.15fr; gap: clamp(2rem, 4vw, 4rem); align-items: start; }
@media (max-width: 820px) { .contact-grid { grid-template-columns: 1fr; } }
.contact-aside h1 { font-size: clamp(2rem, 1.4rem + 2.6vw, 3.3rem); }
.contact-aside p { color: var(--ink-soft); font-size: var(--text-lede); margin-top: 1rem; }
.contact-points { margin-top: 2rem; display: grid; gap: 1.1rem; }
.contact-point { display: grid; grid-template-columns: auto 1fr; gap: 0.9rem; align-items: start; }
.contact-point .cp-icon { width: 40px; height: 40px; border-radius: 10px; background: var(--clay-tint); color: var(--clay); display: grid; place-items: center; }
.contact-point strong { display: block; font-size: 0.98rem; }
.contact-point span { font-size: 0.9rem; color: var(--ink-soft); }
.contact-form { padding: clamp(1.6rem, 3vw, 2.4rem); background: var(--card); border: 1px solid var(--hair); border-radius: var(--radius); box-shadow: var(--shadow-sm); }

/* ---------------------------------------------------------- section tints */
.tint { background: var(--paper-2); border-block: 1px solid var(--hair); }
.center-narrow { max-width: 720px; margin-inline: auto; text-align: center; }